Texworld USA July 2008 Seminar Schedule Monday, July 14th BOTANIC SYMPOSIUM
Moderator: Karla Magruder, President Fabrikology 1:00 PM
LOHAS Consumers and Sustainable Apparel: “I eat it, I clean with it – now do I have to wear it too?”
Ellen Karp, President and Founder, Anerca LOHAS, Lifestyles of Health & Sustainability, consumers make conscious and informed decisions about products and services that have a positive impact on their personal life and vitality. They recognize the direct connection between a healthy environment and their own well-being. They are redefining the marketplace. Who are they and why are they important, now and in the future? Is this a trend, a passing fancy or a paradigm shift? What attitudes and behaviors define LOHAS consumerism? How well does green suit the fashion industry’s future? Anerca is a consumer insight company specializing in this vital consumer segment. 2:00 PM
Fiber Life Cycle Analysis Study
L Shen, University of Utrecht, Department of Science Technology and Society, Netherlands Video presentation regarding the production of textile materials which have undergone dramatic changes in the last century. In the last few years the interest in man-made cellulose fibers has grown. The purpose of this study is to assess the environmental impacts of man-made cellulose staple fibers by using the tool of LCA, and to compare them with conventional (cotton, PET, PP) and emerging counterparts (PLA). 3:00 PM
Green Marketing: Pathway to Innovation, Growth, and Brand Equity
Jacquelyn Ottman, President, J Ottman Group Start by learning Ottman’s “Rules of Green Marketing” and profile of the green consumer. Then, take away her five strategies for turning the risks of sustainability into genuine business opportunities. Illustrated by case examples of leading edge consumer and business-to-business successes. 4:00 PM
ECO - Beyond Organic Cotton
Michael Kininmonth, Sustainability Project Manager, Lenzing AG
Ria Stern, Global Marketing Director, Hyosung
Jim Ciccone, Marketing Director, Wellman Inc While some consider organic cotton “THE” eco fiber, there are other options in the market. Learn from the experts about sustainable fibers, recycled fibers and technological improvements in spandex. Fibers of discussion include: TENCEL®, Lenzing Modal®, Fortrel Eco- Spun®, and Creora ® spandex. Tuesday, July 15th 11:00 AM
Green From Start to Finish
Michael Kininmonth, Sustainability Project Manager, Lenzing AG
Tim Williams, Regional Business Development Manager, Dystar
Brian Powell, Marketing Director, YKK
Moderator: Karla Magruder, President, Fabrikology Start to look beyond eco- fibers and consider the final garment. It is the dyeing, finishing and trims used in the garment that really make it ecologically friendly. 1:00 PM
The Classics Mix with an Unconventional Season: Fashion Trends for Fall/Winter 2009-2010
Carol Meek, President, Color Portfolio Focusing on Men's and Women's trend direction for Fall/Winter 2009 the presentation includes highlights on fabrics, prints, silhouettes, and color direction for the new season. Learn how to update a classical season with unconventional re-mixes. Wednesday, July 16th. 11:00 AM
“Imagine” Color Trends for Fall/Winter 2009-2010
Vera Vandenbosch, Pantone Color Institute For next winter let’s use our imagination and instincts to make things happen. The colors for next season may not be as you thought! We want you to use your mind to create a new perspective. “To imagine is to fantasize and we need that in our designs today to explore new possibilities.” Color for next year should be reactive, communicative and expressive to gain the consumers interest. Imagination is the future! 1:00 PM
Fall/Winter 2009, Color and Lifestyle Trends, the West Coast Approach
Arnold Sude, COO, Design Options
Fran Sude, Vice- President, Design Options Design Options Presents, Step out of the box! The cross-over of color and trend in the Young Missy, Junior Contemporary, Young Men’s, and Home Fashion Industries. “The environment of the body has become one with the environment of the home”.
A free season of color will be given to one lucky winner! Please click here to register for one or more of the seminars *Seminar entry is complimentary for
all Texworld USA July 2008 attendees* |
